Workflow patterns

Pattern 1: Lead magnet

Trigger  : Comment contains "GUIDE"
Action   : Reply to comment "Sent! 📩"
Action   : DM "Here's the guide: [link]"
Wait     : 3 days
Action   : DM "Did the guide land? Any questions?"

Pattern 2: Product launch

Trigger  : Comment contains "WANT" on launch reel
Action   : Reply "Sending the link now!"
Action   : DM "Early-bird code SOFT20 — [shop link]"
Wait     : 24 hours
Condition: Did the user open the DM?
  → Yes : DM "Last call — code expires tonight"
  → No  : DM "Hey, the offer's still open if you want it!"

Pattern 3: Webinar signup

Trigger  : Comment contains "JOIN"
Action   : DM "Saved your seat! Zoom: [link]"
Wait     : Until 24h before event
Action   : DM "Reminder: we start tomorrow at {{time}}"
Wait     : Until 1h before event
Action   : DM "Starting in 1h — see you there!"

Pattern 4: Two-step segmentation

Trigger  : Comment contains "QUIZ"
Action   : DM "(A) Creator (B) Brand (C) Agency — reply with a letter"
Trigger  : DM reply matches "A" / "B" / "C"
Branch:
  A → DM "Here's the creator playbook"
  B → DM "Here's the brand case study"
  C → DM "Here's the agency rate card"

Pattern 5: Story-reply funnel

Trigger  : Story reply contains "YES"
Action   : DM "Awesome! Here's what's next: [link]"
Wait     : 1 hour
Condition: Has the user clicked the link?
  → No : DM "Quick nudge — link still open!"